Design Manager, Hult Prize at Universitas Gadjah Mada
Yogyakarta, Indonesia – Sep to Dec 2020

Visual identity for global social entrepreneurship

Often referred to as the “Nobel Prize for students,” the Hult Prize challenges university students worldwide to develop scalable, sustainable social enterprises that address critical global challenges outlined in the UN Sustainable Development Goals (SDGs).

As Design Manager for the UGM on-campus chapter, I spearheaded the creative strategy and visual execution for the entire 2020 competition cycle, communicating the mission to thousands of prospective student entrepreneurs across campus.

• Role: Design Manager
• Production Output: Shipped 50+ high-fidelity digital design assets across social media feeds, stories, informational posters, and judge briefing decks
• Impact: Supported high registration volume and participant engagement during the university’s virtual pitch competitions

High-velocity campaign design under tight deadlines

Managing the creative output for Hult Prize required balancing speed with strict global brand guidelines. Every promotional campaign—from initial registration drives and workshop announcements to semifinalist showcases—required polished, responsive assets across multiple platforms.

I established structured visual asset pipelines, ensuring all graphic deliverables met the international standards set by the global Hult Prize Foundation while tailored to capture student attention on Instagram and LinkedIn.

Framing social impact through human-centered visuals

The core challenge of social enterprise competitions is making complex global problems (food security, waste circularity, economic inclusion) feel relatable and solvable. By focusing our design language on clear typography, bold color framing, and human stories, our campaign encouraged diverse teams from non-business backgrounds to step up with creative solutions.