Corporate Portal · Multi-Industry Holding Company

PBM Group is a diversified holding company managing established assets across real estate, hospitality, and residential properties in Jakarta, including Yuan Garden Hotel Pasar Baru and prime apartment complexes.

Executive Summary

Tasked with designing and engineering the primary corporate web portal for PBM Group (pbmgroup.id). The company required a modern digital hub to establish institutional credibility, showcase multiple subsidiary business lines, and host a centralized corporate newsroom and investor relations channel.

Challenges & Strategy

With no pre-existing design system or brand guidelines provided, I applied an intuitive Observe-Modify-Implement agile approach, creating modern corporate UI components and responsive wireframes independently.

• Corporate Brand Architecture: Crafted a clean, authoritative visual language derived from the corporate logo and executive cues, establishing clear typographic hierarchy and palette rules.
• Corporate Newsroom & Press Engine: Built dynamic content structures for corporate announcements, property developments, blogs, and press releases.
• Rapid Agile Delivery: Completed the initial site build and deployment within one week, followed by continuous maintenance and governance protocols.

Key Outputs & Results

• Unified PBM Group’s diverse business units under a single, cohesive digital identity.
• Established a high-performance web platform that streamlines communication with institutional partners, tenants, and commercial investors.