Hospitality Digital Transformation ยท 4-Star Hotel Jakarta
Yuan Garden Hotel Pasar Baru is a premier 4-star luxury hotel in Central Jakarta managed by PBM Group, offering modern accommodations, state-of-the-art ballrooms, and corporate meeting facilities.
Executive Summary
Directed the end-to-end digital transformation of Yuan Garden Hotel’s web presence. The objective was to replace a legacy, fragmented website with a high-performance, mobile-optimized bilingual portal capable of showcasing extensive hotel amenities, room suites, wedding packages, and direct booking integrations.
Challenges & Strategy
The hotel required a massive content architecture spanning over 120 custom-designed pages in both English and Indonesian, alongside seamless integration with third-party hotel management and booking reservation engines.
- Massive Bilingual Architecture: Built and structured 120+ custom bilingual pages utilizing Polylang, maintaining complete typography hierarchy and asset fidelity across desktop, tablet, and mobile.
- Custom Booking Plugin Development: Engineered a custom WordPress integration plugin connecting the hotel’s property management engine with front-end booking search widgets, enabling real-time rate queries and room availability checks.
- Rapid Turnaround Delivery: Completed the entire system architecture, UI/UX implementation, on-device testing, and content migration within an aggressive 3-week delivery timeframe.
Key Outputs & Results
- Delivered a fully responsive, bilingual hospitality portal (120+ pages) operating with sub-second page loads.
- Eliminated booking friction with custom reservation widgets, boosting direct organic web inquiries for wedding banquets and corporate MICE reservations.